Set a price by adding a markup percentage to your cost. Markup is profit as a percentage of cost.
How the Markup Calculator works
Selling price = cost × (1 + markup % ÷ 100). Markup expresses profit as a percentage of cost.
Example calculation
A $50 item with 60% markup sells for $80, a $30 profit per unit.
Tips for using the Markup Calculator
- Markup and margin are different percentages — don't confuse them.
- Cover overhead, not just unit cost, when pricing.
- Benchmark markup against your industry.
Markup Calculator — frequently asked questions
- Markup vs margin?
- Markup is profit ÷ cost; margin is profit ÷ selling price. They are not the same percentage.
- Typical markup?
- Varies hugely by industry — retail often 50–100%, restaurants higher on some items.
- Markup vs margin?
- Markup is profit ÷ cost; margin is profit ÷ selling price.
- What markup should I use?
- It varies widely — retail often 50–100%, services higher.
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